How to use micro-continuity to sell more products services!
July 2, 2017
I’ve been studying and implementing micro-continuity programs for about 4 years now Now you might be wondering what a micro-continuity program is?
Well, it’s taking your existing product or service and splitting it up into parts, and then charging per week, month or bi-monthly, until the product is paid for.
My research on this, actually pumped one of my client’s sales 300% overnight when we were testing it, actually, it was exactly 286.43% increase in subscriptions.
We actually tested a number of price points and put them all on the site, so for example, let’s say you have a $300 product, you might sell it on a system of 6 x $50 / month, so you’ll have a 6 month program, that is affordable, and pretty much (when done correctly) ensures your customers will stay with the program.
Now let’s, take this a step further
Because you’re basically in the money lending business as soon as you start a part payment program like this, you can make the monthly program $55 / month for 6 months and instantly, you have just made a 5% bump in sales, while increasing them.
If you then make it even easier by lowering the resistance to entry, you might create a starting program that is free for the first 15 to 30 days, and then it starts to auto bill your clients card after that initial period.
There is basically a lot of ways to improve and expand around this initial simple way of increasing your profits, easily, non-resistantly and dynamically, but these are the basics.
Its very important to remember that your program shouldn’t all be given away in the first 15 to 30 days of the free trial, and it should be divided equally with the very best of your material at the end of the program (so to ensure they stick around) because theattrition rate of members dropping off can be high if you’re not offering immense value and reasons for them to stay.